Journey’s Charm
A bed & breakfast charming travelers from all over with it’s charm and beautiful surronding.
Services Provided
Brand Naming
Brand Strategy
Visual Identity
Brand Application
Brand Story:
Journey’s Charm is a bed and breakfast found in the countryside of New England. Rich in history, ornate with Victorian style, and enveloped by its beautiful landscape, there’s no place like it. Here at Journey’s Charm our mascot the Hummingbird is a wonderful representation of our customers. Like hummingbirds traveling far and wide for the sweetness of nectar so do our travelers experience the sweetness of staying at our bed and breakfast. Much like a group of hummingbirds is called a charm we hope that our bed and breakfast invites families to experience the charm of New England.
Values:
Excellence
Care
Experience
Personality:
Elegant charm
Hospitable
Traditional
Brand Application:
The brand application shows the customer touch points to build brand connect and association.
