Madder Threads Co.
A brand that is threading together what matters to their customers and to them.
Brand Story
This passion project is for a brand and logo identity designed for Madder Threads Co., an eco-friendly and sustainable clothing company. A perfect place for that young environmentally conscious professional that wants to align their fashion style with their values. Madder Threads Co. is focused on using natural dyes and stewarding what they have to better the planet. They do this by offering ethical pay to their workers.
The Madder Threads Co. name is based on how they color fabrics for their clothing. They use natural dyes from roots and plants. Madder is a root that gives off a deep orange-red color for clothing. The color palette was influenced heavily by the look of dyed clothing.
Photo by Ron Lach
