Retrovoke
An architecture and interior design firm bringing lasting memories in dynamic homes.
Services Provided
Brand Naming
Brand Strategy
Visual Identity
Brand Application
Brand Story:
Retrovoke’s vision as an architecture and interior design firm is to build spaces that co-exist in space and time with character and personality in family homes that inspire them. Through their vision, their mission is empowered to build spaces that evoke a dynamic ambiance while still allowing space for lasting memories to be built in their client's homes. The values and personality of this brand are reflected in the type of work they create. Being led by quality, story, atmosphere, and inspiration they create unique, refined, contemporary, and dynamic spaces. Wanting to allow retrospective mindset and thoughts to evoke lasting memories their name combines the two. Retrovoke is a sense of looking back and being present in the spaces of their client's homes.
Visual Identity:
Logo
In building the logotype it was built from the founding typeface called Presicav. The typeface was then thickened and manipulated to curve the bottom stroke of the “R” to bring in the curves that are motifs in the architecture seen in the homes. In the primary logo, the logotype is included with a deconstructed and simplified version of a home. Showing the fundamental and foundational parts of a building as well as the concepts of a home with its simplicity and lasting memories. The shape is built of the 3 rectangles with circles to represent windows. This modular shape connects with the more structured parts of the home that are more linear and more grounding.
This is similarly seen in the sub-mark with the 3 modular sections however, it includes the organic and curved shape for the “R” and connects the balance between rigid and fluid formations in buildings.
Brand Application:
The brand was applied to more traditional forms such as in magazines, posters, and in their firm's building sign. You can see the continued focus on modular shapes included in their marketing layouts. The website design showcases the various home-building projects they have worked on both for interiors and exteriors.
